Why Advertise On Radio?
If you are contemplating using radio to deliver your advertising message, we’d like to help you make informed decisions. Here are some of the advantages for using this popular medium.
Americans are on the move, they are listening to radio in their cars. Radio is considered the “mobile medium.”
In-Car Listening Facts:
Arbitron is the ratings firm that surveys and analyzes radio usage. A recent national Arbitron sponsored In-Car Study found that 96% of those who have driven or ridden in a car in the past month have used the car radio. More than 80% of 35-64 year olds say they spend most of their time with radio.
Highlights of the Arbitron National In-Car Study
• Americans are in their cars an average of 15 hours per week, up 14% from 1990 to 2000.
• The average commute to work is now 51 minutes round trip.
• 39% say they spend more time in the car now than a year ago.
• The greatest percentage of increase in time-spent-commuting is often in small and medium size markets.
• In-car listening averages 2 hours and 12 minutes weekdays, and 2 hours and five minutes weekends.
• Men spend more time in cars on weekdays. It’s about even between men and women on weekends.
• Since 1999 in-car radio listening has increased.
• 43% say they leave their car radio set to one station.
• Almost all in-car listening is to pre-set stations. People rarely change their pre-sets.
Radio’s audience size continues to grow. Not only with in-car listening, but at the office too.
For the advertiser as well as the listener, radio is everywhere reaching virtually everyone.
Radio works 24/7, 365 days a year. Think about it, how many businesses do you visit where a radio is playing>
A distinctly user-friendly medium, radio gives advertisers the speed, flexibility, and immediacy needed to compete and excel in today’s highly competitive and oft-times cluttered marketplace.
Interesting radio facts:
541,000,000+ radios in use.
5.6 radios per household.
Every car comes with a radio as standard equipment.
169,000,000+ radios in vehicles.
Have you ever thought about how an automobile is a radio on wheels?
Americans spend more time listening to radio than any other medium 6a – 6p.
Radio gives you the opportunity to effectively target your message to a specific consumer.
Radio is a sound solution as media continues to fragment with increasing cost.
Why use radio to advertise instead of TV?
If you’re a Fortune 500 company, it makes sense to market your products and services on TV. Smaller businesses don’t have the budget to spend on network television advertising. And, though cable television advertising is affordable, your ad reaches a much smaller market.
Radio has always been a “free” medium giving even the smallest stations a broad audience. Whether your business is a small corporation or a one-person-operation, radio advertising offers tremendous reach.
Don’t discount the B2B factor. Radio advertising can help plant the seeds of awareness in potential clients. The vast majority of radio listeners tune in from two places: in the car and at the office.
Contact us for more information about how we can help with your radio commercial needs. We offers script writing, voicing and production services to produce top-notch radio advertising. To advertise, contact us at 601-883-0848.
10 Good Reasons to Advertise
on the Radio…
If you’re going to advertise (and you should), it makes sense to spend your advertising money where you get the most results… Radio! Here are ten reasons why radio is your best choice (courtesy of the Radio Advertising Bureau).
1) Radio sells with immediacy.
Research proves that radio regularly reaches consumers within two hours of their largest purchase of the day.Can there be a better time to reach customers than on their car radio while they are driving to do today’s shopping?
2) Radio sells everywhere.
Radio is the only true mobile medium. In the car, at work, and at play, radio is there…the companion and the advertising force your customers take with them wherever they go.
3) Radio sells with intimacy.
In your personal life, when you have something very important to communicate to someone, which would you prefer – to show them a picture, to write to them, or to talk with the intimacy and emotion of the human voice?Radio sells with intimacy.
4) Radio stars in the theatre of the mind.
Want a 100-piece symphony orchestra in your ad, an elephant, a chorus, a laughing child, a love song?With word pictures and emotion-evoking sounds, radio’s theatre of the mind stimulates the most emotion-filled pictures the mind can comprehend.
5) Radio escapes advertising’s clutter.
Today’s newspapers average 2/3 ad copy to 1/3 editorial copy. TV spends about 1/3 of its time on advertising. Today’s radio, at about 10 minutes of advertising per hour, devotes less than 1/5 of its time to ads.Radio is the uncluttered medium.
6) Radio is the cost effective medium.
Newspaper rates are up (even though circulation is down). TV ad rates are up (even though viewership is down).Radio advertising costs grew less than any other major form of advertising.
7) Reach is nice, but frequency sells.
Newspaper and TV are reach media – they reach varying numbers of people. Psychologists tell us that consumers need to be exposed to an advertising message at least three times before it begins to penetrate. Most local businesses cannot afford the necessary three-times-plus frequency that effective advertising demands – except on radio. Radio is the reach and frequency medium you can afford.
8) Radio’s targeted advertising sells.
Radio’s variety of formats allows you to pinpoint your advertising on the station or stations that best match your customer’s interests. You cannot pinpoint advertising in the broad-reach, scattershot newspaper and TV media forms. Radio’s unique targeting ability saves you money.
9) You’re always on the front page with radio.
With radio advertising you are front and center in the listener’s attention span when your ad is on the air. You’re never buried on page 42 and you’re never surrounded by your competitor’s ads. With radio, you are always on the front page.
10) Radio is an active medium in an active society.
Passive forms of advertising simply list merchandise or tell you where a product is available. Radio is an active medium capable of stirring emotion, creating demand, and selling your product or service. Today’s hotly competitive marketplace demands an active medium. That’s radio!
Contact us today for a custom marketing proposal to get your business results. Call 601-883-0848 Today !!